Currently there are a number of different messaging apps that are in use across the globe. Apples iMessage, Japan’s Line, China’s WeChat, Silicon Valley’s WhatsApp, Waterloo’s BBM and Kik Interactive, Microsoft’s Skype and Lync as well as Google Hangout are all messaging systems that have garnered different corners of this market, however, there is no one clear leader of the pack.
For the longest time BBM was seen as the frontrunner for all enterprise and corporate users that wished to have secure group and individual conversations. However, the past five years have not been kind to BlackBerry and in 2012 and 2013 more and more smartphone users outside of the Blackberry world have been anxiously anticipating the release of a BBM app they can use on their devices, but to no avail. The former administration didn’t understand the current climate in this market and when CEO Thorstein Heins vetoed the rest of the board from pursuing this, they lost a huge portion of their users and left the door open for other devices and messaging services to take its place.